THE LINEN EDIT

Step into JAG’s curated edit of perfectly matched sets designed to be styled all season long.

Join us as we celebrate the launch of our limited-edition JAG x JESS KENT capsule collection. Friends of Jess +the brand joined us for an afternoon at The Langham, Gold Coast's rooftop bar for cocktails, fashion + amazing food.

Sit down with us as we chat with Jess Kent—the talent behind our limited edition capsule release.

With the onset of the social season, it’s time to refresh your wardrobe with versatile occasionwear that transitions seamlessly from one event to the next.

This week, we hosted friends of the brand at Poho in Double Bay to preview our upcoming collection.

JAG’s newest mosaic print is inspired by a European summer and the intricate architecture and designs that come with it.

We hosted a long lunch in Brisbane last week to celebrate the launch of our new collection. Friends of the brand came dressed in new and upcoming SS24 outfits, which paired perfectly with the beautiful food at Bianca Restaurant in Fortitude Valley, Brisbane.

SS24 offers a vibrant ode to the joys of warmer weather, presented in a diverse new range. This season, we invite you to explore our edit of statement prints and compliment-ready colors that evoke a future nostalgia for sunlit adventures with friends.

Spring is the perfect season to indulge in this breezy and chic fabric, celebrated for its breathability and effortless style. Here’s why you should make linen your go-to choice this season.

We sat down with JAG Head designer, Katie Von Dadelszen, to learn about her inspiration behind our new season collection.

Fashion has ever been evolving, and with it – the technology that surrounds it. JAG is one of the Australian brands at the forefront of digital 3D fashion design, building the use of this technology into our design, manufacturing and marketing process. Read more about the process here.

This festive season, transform your gift-giving into an art with our handpicked selection of JAG lifestyle essentials. Whether you're shopping for the fashion-forward friend or the style-savvy family member, we've got you covered. Make sure you’re the favourite child this Christmas by surprising your loved ones with gifts that go beyond the ordinary.

Explore the world of JAG, as we see how our customers like to style some of the best pieces of the season. Ultra-versatile and made for a relaxed, laid-back summer aesthetic, our Spring Summer collection embodies a coastal Australian lifestyle. Get inspired by some of our faves, who show us how to seamlessly style the best of JAG's summer collection.

I graduated from UNSW Art & Design in 2009 and established Gaawaa Miyay in the same year. My connection to design and making started at an early age, as a young girl making jewellery from emu feathers and echidna quills for family and friends (by-product of big family and community meals) as a way of maintaining connections - a holder of country and a tactile vehicle of exchange.

Taking place in JAG's new office space in the heart of Sydney, Australia, friends of the brand attended an intimate showcase in celebration of JAG's upcoming HS23 collection launch. Guests included Anna & Tim Robards, Amy Castano & Aaron Evans, Geegee Ferguson, Kate Darvill, Paige Carmichael, among others. Take an exclusive look into the event.

In the wake of our SS23 campaign shoot, we're thrilled to share with you some insider beauty tips from our favourite hair and makeup artist, Nisha Van Berkel who has offered us some of her top tips for glowy skin and a natural radiance to help you step into the new season with a natural glow.

As nature awakens from its winter sleep, so too does our wardrobe. Spring offers the perfect canvas for a reinvention of your style, with a palette of vibrant hues, lightweight fabrics and versatile outfits suitable for the heat of the sun, and the cooler chill of a breeze. JAG offers an array of spring outfit ideas that easily blend comfort with elegance and a touch of seasonal whimsy.

It was an honor to be a part of the Indigenous Fashion Projects runway show this August, showcasing our JAG x GAAWAA MIYAY capsule, titled 'Of Place'. Country to Couture is a runway show held on Larrakia Country in Darwin, where First Nations textiles, fashion and art collide in a colourful showcase of creativity from across Australia. Country to Couture is a contemporary way of cultural storytelling, and sharing knowledge.

Make him a JAG DAD with our ultimate list of easy gifting pieces for the everyday dad. Treat the man in your life to a gift from our inspired edit, featuring must-have linen travel pieces, luxe watches, everyday basics for him and more.

For Spring / Summer 2023 we have taken inspiration from one's connection to country and place as we strive to employ more circular design principles at JAG.​

You might have noticed that we’re a little obsessed with linen. It’s one of the oldest cultivated fibres in human history, with most of the world’s linen being grown on the coastal band of Western Europe stretching from Northern France through to Belgium and the Netherlands. Linen fibres are thicker and longer than cotton, which gives it the strength and longevity that JAG products are known for.