They're not regular mums. They're JAG mums.
SHOP OUR MOTHER'S DAY LOOKS
Katie + Charlie
What JAG piece do you think every mum must have in their wardrobe?
"A great pair of jeans – being a mum means you often need to balance comfort and style with a dash of function. The Rae and Tyla jeans are my go to this winter - they have that great authentic wash with the addition of comfort stretch so I can run around in them while looking good! They work back with sneakers, slides and boots. Who doesn’t love versatility?!"
“You’ll find me in our trench coat and cargo jeans this winter. Pockets mean I can throw on and go and ensures I have free hands to chase my crazy 2-year-old around."
Sam + Remy + Ziggy
What is your top mum style hack?
“When you find a fit or shape that you love, buy it in a couple of colours. It might sound like a lot but a good fit for your body shape is worth the extra investment. I find I buy a lot of things in black first + then I’ll end up also getting it in white or tan as well. It actually helps me to pull together an outfit a little quicker + shaves a little time off each morning getting dressed, when I’m usually already running late!”
“I can’t wait to get into our new season denim – we have an amazing wide leg midrise jean coming, called the Tyla, which is casual + flattering at the same time.”
Jo + Maddie + Seb
How would you describe your style, now as a mum?
“As a mum to two young children, I’m very time poor… so I look for more timeless, affordable and quality pieces that I don’t need to re-buy every season. They also need to be comfortable as I’m often racing after my kids, versatile, easy to care for and definitely no ironing required! The organic cotton wool relaxed slit knit that I’m wearing in black ticks all these boxes!”
“Tie Dye Rib Dress in Indigo – it’s such an easy style that is comfortable (which I’m all about!) and is super flattering and versatile”
Brenda + Katrina
What do you love about your mum’s style?
”Mum’s style is timeless and feminine, and what I love about this is that she makes it look so effortless with all of the pieces that she has worn overtime. In fact, she has kept a lot of her favorite pieces from 20 years ago. Mum may be soft spoken, but her style and the way she presents herself speaks volumes.”
“I can see Mum and I rummaging through each other’s closets looking for the Trench Coats and the Organic Cotton Wool Knit Sets. Although we have very different styles, we’re both suckers for comfortable classics in the winter!”
